[Chinese shoes Network - Brand News] Why do you think the brand advertising is to make you want to give the product of the spirit? - Such as cultural spirit, the sporting spirit or the spirit of God horse steak - injection products go, if able to do this, then you will be successful.
So I tell you readers, in this recession how can products sell better? In addition to the same as in the past to improve the appearance, performance, or lower prices, there is a principle, it is to grasp the nature of your industry through advertising , you could put your product nature of the industry to express the spirit of injection products to improve cost-effective.
What do you do as a sports brand consumers will choose what? You've probably buy five pairs of sneakers a year, and now recession, lack of purchasing power, and you can buy a pair of sneakers, and you will choose cost-effective sports shoes, into the sport of sports shoes, the more money, the more buy fewer but better things only thing!
Nike advertising use absolute classic, such as Liu Xiang had the endorsement of Nike. Nike's advertising Why so successful? We work with well-known foreign companies in the advertising what gap it?
We Nike, for example, to see how it injected the spirit of sports athletic shoes. Nike spokesman Michael Jordan, he was wearing Nike sneakers (ringing) took the title (steak), he has shown a superb technology, excellent sports spirit (steak).
The second ad is the same, Michael Jordan wearing Nike sneakers (ringing) to take the title (steak), advertisements look after 100 times, say something nasty, you just be steak trained dog the same.
sport (steak) feeling since then was injected sneakers (ringing) in the, you spend money to buy a pair of shoes several times just to feel this way.
Nike spokesperson Liu Xiang, its advertising is how to do is how the nature of the industry Nike -?? Sportsmanship inject its sports shoes
you readers think, what Nike sports spirit? J cheap jordan shoes for men ust Do It, What is translated into Chinese? "Full potential." How do other people's ads? It is deliberate.
multinationals to China, basically do Chinese advertising company, do not cheap, Chinese people do not know how to advertise. As long as you ask a company CEOs Why do advertising, he would say playing their visibility. This is wrong, advertising is
fight spirit, a certain kind of spirit. Sports equipment necessary to play sport.
Nike is how successful? It's great advertising. First, look at our Chinese people's attitude towards the sport, we are - a very contradictory nation, one comes to sports we both arrogant and self-esteem. What is arrogant? We are too great, and we got the Beijing Olympic Games 51 gold medals, very proud.
I can tell you that even if we get 51 gold medals, Europe and the United States has never really put us as a sporting nation, and why?
Our athletics events can not. We play table tennis, badminton also, competition with others running, jumping will not work, so it comes to athletics we have a little self-esteem, this complex, ambivalence constantly interwoven in our hearts, but also arrogant and self-esteem .
Well, we see Nike arrogant and self-esteem, great, get hold of advertising, poke you, but also a stamp three times. Ad came out, two words: Law.
First Rule, you Chinese (Asian) people can not, not muscle power, so not a sprint champion. Chinese people do not listen to my heart happy, Who said that? I have power, I have a fight with others to very explosive, run very fast.
just finished, the laws of two and out, China (Asia) who is not, there is no courage to win. We have heard more unhappy, Who said that? We have the courage to win.
not finished, the law of three and out, you China (Asia) who is not, never become a sprint trapeze. This time the Chinese people could not carry the table a shot.
advertising went on to say, "the laws are made to be broken." Chinese people happy, right, right, that's right Retro jordans for sale . Results Liu Xiang really beat the pack, won the 110-meter hurdles champion.
What is the Nike slogan? "Full potential", Liu Xiang's success is indeed our Chinese people to develop their potential performance. Nike advertising campaign to convey the spirit of the nature of the industry to the consumer.
In fact, having said that, later Liu Xiang became "falling man", in fact, I especially hate Liu Xiang. I love this man neither hill nor love the water, and finally a friend sent me a ticket to see Liu Xiang game, suddenly the news came, people quit buddy, gone, I was the biggest victim.
Look at the Li Ning, Li Ning is very interesting, he's Li Ning brand sports shoes, please do voice Qu Ying, Qu Ying is a supermodel, not athletes, non-athletes find sneakers to speak also creative enough.
But Qu Ying famous, she can play product awareness, her only sport not play is because she is not athletes. Find a product awareness can play but can not play sport spirit of the people as the spokesperson, what would be the result?
The results of Li Ning's sales in 1999 to about to fall down. Sales a fall down, I noticed the problem lies in sportsmanship. In fact, I especially hate Liu Xiang. I love this man neither hill nor love the water, and finally a friend sent me a ticket to see Liu Xiang game, suddenly the news came, people quit buddy, gone, I was the biggest victim.
to find a match with him, and who? Ning. Why do I dare say Li Ning? Because he is my student, but he is much smarter than I am. I remember in 2003 at Peking University EMBA class to class, he stood beside me for a long time, I did not think he was Li Ning, Li Ning in my reckoning because the kind of handsome, beautiful, tall and good image.
how do you say? Anyway, not now Li Ning look. Li Ning is now a little bald, like me, a little belly, and I imagine them the image does not match, but he still handsome than me.
Li Ning, Li Ning is very interesting, he's Li Ning brand sports shoes, pl cheap jordans for sale mens ease do voice Qu Ying, Qu Ying is a supermodel, not athletes, non-athletes find sneakers to speak also creative enough. But Qu Ying famous, she can play product awareness, her only sport not play is because she is not athletes.
Find a product awareness can play but can not play sport spirit of the people as the spokesperson, the result will be? Results Li Ning's sales in 1999 to about to fall down. Sales a fall down, I noticed the problem lies in sportsmanship.
So to 2003, Li Ning figured out, find a Tie as spokesperson. Who is Li? Football star Li Tie. Li Ning sports spirit is what? Anything is possible.
I do not know why, Li Tie Taishishuizhun performance after joining the Premiership, I think everything is still almost impossible, so look for Li Ning to do voice immediately, there is no feeling. Then, Li Ning and find another NBA star Shaquille O'Neal in 2006, this man's nickname is the big sharks.
O'Neal incredibly brave man, like shark. He is really good, basketball playing well, but I ask you, you think Li Ning Shaq see it?
O'Neal is good, but his performance was not out of bravery and domineering image of Li Ning, Li Ning is engaged in gymnastics, physique, who looks very nice, I said that before, when I was younger. But you look at him to find the spokesperson is not right, so do not.
sporting goods industry in China has just started, many domestic enterprises are in deliberate imitation Nike, Adidas and other international brands.
However, this merely imitate the copy celebrity endorsements marketing, with predictable results, various sports brands are scrambling to invite celebrities as spokespersons, but without taking into account whether the image of the star coincides with the positioning of products .
After a large number of star "bombing" type of endorsement, consumers feel more fatigued, their celebrity endorsements of products seem indifferent.
As a Chinese sports brand boss, "Li Ning" has been trying to refine its own cheap foamposites brand spirit, from the first "China's new generation of hope" to "the wonderful for themselves," and "I exercise I exist." "US world share Movement," "excellent, from nature", to today's "everything is possible", has been actively exploring, then the business should comply with its guidelines which it?
This is its advertisements, "damping, also see Li Ning", how to see? If we ask Liu Xiang to do advertising, it must be Liu Xiang to run, run, run, run to the end, to take the championship, hands, Hui, from the shoes off their feet and from heaven fling, "damping, also see Li Ning."
immediately feel are gone. This is what we Chinese do business advertising, which is why foreign brands to enter China after China basically does not find the advertising company.
I would like to urge readers to advertising industry, advertising is a very competitive industry, in this industry is very difficult to survive. But as long as you listened to my point of view, you're made. Why?
Because when you are playing through advertising product awareness, corporate reputation to play when you discover the purpose of advertising through this book is the product of spiritual fight. As long as you can think of this step, the entire advertising industry for you is never developed a virgin.
So for an entrepreneur, the ability to achieve a breakthrough, the most important thing is what? Breakthrough thinking is the first step, rather than money, ah, technical, ah, ah these talents.
then you look at the story I'm talking about movement. Adidas and Nike advertising has done what extent the mention of Nike basketball will think, think of Michael Jordan;?? A reference to Adidas Beckham will think, think of football.
So it mention Li Ning, Li Tie will think and what feelings are gone. This ad is really interesting, how to fight the spirit of products through advertising? What is the need for very large effort. (Chinese shoes Network - the most authoritative and most professi Cheap air jordans for sale onal Footwear News)This summer, Jordan Brand returned the of 2003, Air Jordan 11 Low IE "Cobalt", and will be sold again in August 1st. White shoes as background, gray dress burst crack, the details of the blue dotted played a finishing touch effect.Nike Hyperdunk 2012 has recently been a lively discussion, the difference with and without chip chip version of the ordinary version of the foot makes a lot of focus on the actual combat enthusiasts have Juegan choice, because of the built-in pressure sensor is placed on the Lunarlon module collocation in the bottom of the soft, arch arc is a little friends may feel is more suitable for the ordinary version your new, red and blue fluorescent green eye-catching collocation in bottom, how do you think? 2012-10-24 08:34 upload and download attachments (118.38 KB)
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2015 is Air Jordan Low anniversary, following the earlier sale of Air Jordan 11 Low "Bred", Air Jordan 13, Low also launched the "Bred" color.
black leather with frosted leather shoes with red lining and soles. The golden Jumpman Logo also symbolizes Jordan's supremacy in basketball!
compared to Air Jordan 11 Low "Bred", which one is more suitable for you?
Air Jordan 13 Low
color: Black / White / red
release date: June 13, 2015
offer price: $160Exposed earlier this double Nike Air Max Penny 1 DB its release date has been postponed, as the DB X Nike shoes in a series, this book will be officially on sale tomorrow in the US, but the shoes have been postponed to Dec. 6 sale, though the reason is unclear, but better late than not. This pair with the 49ers inspired design shoes once appeared would receive widespread attention, when conditional friends may wish to look it.
Air Jordan 7 "Hare" available information exposed 20 Retro jordans for sale 15-03-15 12:39:01
much we loved this pair Air Jordan 7 "Hare", we have conducted a number of reports for everyone, has finally exposed the sale of its final message, the shoes made of high quality leather to create a whole, while the details of playful color use, the perfect embodiment of the "Bugs Bunny" atmosphere, the brand will Nike Air Logo blessing on top of the insole, but also accompanied by Bugs Bunny theme cards. Shoes will be fully available for sale May 16, priced at $ 190, number 304775-125, interested friends will be sure not to miss it.
Puma Suede Creeper new color to be on sale 2015-09-18 14:35:10
Puma Suede Creeper officially on sale in the black and white color, has won the attention of the influx of people around the world today, bringing a new brand on the two color shoes for us. Black Khaki and Khaki, shoes in terms of materials and design details, and there is no difference, just different colors on. The first color in the United States official website instantly sold out, Rihanna's appeal is really shocking! I wonder if this can be compared with two color it?
The World Of DJ Clark Kent 2013-12-08 23:38:21
The US trip, I am honored to be invited Clark to expand the home interview. Clark open their hearts to tell their own past Brooklyn, likewise, we also have the opportunity to be able to see up close those unique style shoes treasures of the world. In the face of today's generation changes shoes circle and Brooklyn, but in the end it all for Clark what it means?
remember that "Size & middot; Size" DJ Clark Kent once the interview was conducted in 2009, Time flies, this time in the past five years, with Clark closely related to people and things has undergone enormous changes. As a representative figure diehard Brooklyn and Brooklyn, Clark witnessed the Brooklyn Dodgers in the following re-own professional team, likewise witness a billion-dollar Barclays Center in downtown Brooklyn, sp cheap jordans for sale rung; Jay-Z, then fifteen years old and Clark phase Meet, also from the Hip-Hop music industry representative figure for the entire United States of America climbed symbolic legend, however, if there was no extra mile to help Clark, Jay-Z will probably not be given Chuiai music, and his career would not like the world until the altar; when it comes to "sneakers" topic - the focus of this when we talk about Clark's McCain, in the past five years Clark who interpretation of breakthrough and beyond. Undoubtedly, initially only the collections of shoes as a hobby, he did not expect to be able today as costumes Colorful general brilliance wins, also did not imagine that they can prosper by virtue of shoes nowadays achievement event.
parallel with Clark sitting on stone steps in front of his house, listening to his understanding of the Hip-Hop shoes reading his philosophy, this is Clark Kent really proud of!
Although I am a diehard Brooklyn, but I'm not Brooklyn Nets fans, after all, after all they are from New Jersey teams.
The feelings of Brooklyn a loose washed blue jeans, a top embroidered with blue Dodgers baseball cap figure 42, a Brooklyn Dodgers Jackie Robinson white home jersey, of course, and a pair of clean pure white Air Force 1, at this moment, DJ Clark Kent and I sat on the parallel steps in front of his residence. Clark typical style dress style, but this dress make him look at least ten years younger than it is now. Rodolfo Franklin, aka DJ Clark Kent, was born in Panama, came to Brooklyn with his family after the Crown Heights, for Clark, the Brooklyn seems to mean everything. Based on the impact uncle, where he started his DJ career in music; also in this place, he was creating a character with those exceptional brilliance and a miracle, the more important is that he gains his happiness - deep in love with his wife and children. Clark interview was arranged before the National Day of the United States one day, when Cheap air jordan 12 ovo every corner of New York City are filled with a rich and festive holiday atmosphere, white and blue stars and stripes everywhere, as if to each visitors from afar telling the history of this young nation. Since Barack Obama became the first black president in US history, for all African-Americans, after the National Day each have been given extraordinary significance. On Brooklyn terms, on the occasion of the revival of the plains rise also already with the Barclays Center and drastically expanded. Since 1957 Brooklyn Dodgers moved to California will play at home, the whole Brooklyn zombie like being hollowed out soul, pride and self-esteem fleeting. In nearly a half-century of time, Brooklyn was a decline in the status of the living environment of straight, even now there are luxurious, majestic Barclays Center proudly stands in the center, they can not hide the chaos of the street, overgrown brick plant. Zhu vicissitudes vertical red brick tile is not in a short time become Manhattan priceless luxury suites. Everything still takes time. In addition to the camera, voice recorder and a Mac Pro these essential goods, a top army green camouflage Brooklyn Nets SnapPack, a pair designed by the Clark "Borough Pack" of the Air Force 1, " Brooklyn "is my interview with Clark Kent as the first line of well-dressed, in addition, I have two specially prepared for him" Size & middot; Size "Nike 1 last year to celebrate the thirtieth anniversary of the Air Force and the production of Air Force 1 special.
Clark's residence is located in the city of Brooklyn, subway is not direct, but also need to change the bus load times. In fact, Clark placed a burden entirely decent apartment in Lower Manhattan, but here is Brooklyn, maybe leave this place, Clark would not have to re-create as "Brooklyn's Finest" as melody, black film on the hands turntable nor It will be like before rubbing the cool scratching sound, just as the Dodgers, once they left, they lost ever ything. However, a few days ago in an interview with Clark, Brooklyn occurred throughout the summer the most explosive of the transaction, the Nets not only keep the Williams and Lopez, along with Kevin Garnett, Paul Pierce and Terry came to this city, for a time, as the Brooklyn Nets last season as the initial attract all the spotlight. When I was suppose if Clark will be like in Jay-Z's Brooklyn Nets promo "Road To Brooklyn" to lead the Nets as one of the new players know and enjoy the elegance of Brooklyn when, Clark paused my answer thoughts: "I think it very clear that my position, they come to me, I have no sense of Knicks fans, even though I was a diehard Brooklyn, but I'm not Brooklyn Nets fans, after all, they are. after all, the team from New Jersey. When they moved to Brooklyn, it should be a complete replacement for the team name, which is the correct way to re-establish a fan base, but unfortunately, they did not do so. Seattle Super Sonic team moved to Oklahoma City after the team changed its name to Oklahoma City, where they established a very large and strong fan base, this is a good precedent, but the Nets came Brooklyn This highlights the fact that it makes the commercialization of everything, of course, they will get the care and support of many fans, can hope to win all overnight residents of Brooklyn's heart and loyalty enduring support, it will not work , it makes no sense. "Clark looked his chest," the words Dodgers "(Dodgers), I deeply understand people's minds in Brooklyn, the Brooklyn Dodgers team belongs to the past, now it is the future is destined to be yes.
Philosophy unique shoes
In fact, DJ Clark Kent really understand people basically can be divided into two categories: one is loyal shoes, the other is delve into the history of Hip-Hop hardcore music fan, here the ashes criterion level music fans can definitely not mean you know how many Rappers name, or album to listen too much, these people called ra cheap jordans online re enough. We mentioned it when Clark and Jay-Z to make at the age of fifteen and became the music business Bole style characters which, just by virtue of this, we can know when Clark himself "I am not a collector," in fact, Sure enough, after all, his music and sneakers culture has quite profound attainments. In the process of cultural development of shoes, if called DJ Clark Kent was a pivotal figure, it is well-deserved. But he has always believed that shoes can have status in the field today, it is "unintentional positive outcomes." A lot of people mistakenly think that DJ Clark Kent is just one pair of Air Force 1 sneakers extreme obsessed collectors, or thought he was just a DJ has the most shoes only, it is not true . Clark described witnessed the Hip-Hop culture and in our eyes, "sneakers culture" prosperity of the whole process so far from the scene of origin. dates back to the seventies, when DJ Kool Herc at 1520 Sedgwick Avenue in the Bronx, the instrument, speaker power supply to the street lights, and the record of the Pure musical portion extended until people sounds like when a new record, the crowd around the dancers accompanying instant cool music and deafening volume crazy. From this time, Hip-Hop With this form will spark performances, ignite and spread from Brown Kern area. As we wrote above, to the affected uncle (at the time, Clark's uncle doing together and Kool Herc DJ), Clark catch the Hip-Hop culture, "first Shuttle ", then he is just nine years old, just over two years, Clark has been independently as DJ on the Party, and to participate in the album production. At that time, we were now defined "shoe culture" has not germinate, Clark told me, "At that time, he already has more than ten pairs of shoes." We all know, Clark often stressed that he was not a shoe collector, but he has even even more than other sneakers sneakers collectors? And we can also Clark was nine years to learn the answer. "I grew up just hope becomes unique, so that we stop to look at every day on my body, a loose jeans, a cool tee, one pair of unique shoes, this is my definition of 'fresh' I'm not obsessed with shoes collection, I just wish I could have enough new shoes, so every day I look pretty good. (I'm not addicted to sneakers. I'm addicted to fresh) "Clark said as he used finger to pair the world's only this one pair of Air Force 1 Bespoke "Addicted To Fresh".
With this kind of Hip-Hop subculture matures, it sublimate itself purely from artistic expression to combine the entire way of life and art, and has a very unique fashion expression patterns. It is the party started from a small minority of New York's black community, the integration of their own class tooling, sportswear tradition, gradually developed into a complex structure, rich layers of aesthetic systems. When hip-hop of B-Boy performances put on Walt Frazier designed specifically for basketball shoes "PUMA Cylde" enjoy dancing, or if one of both Air Jordan, Ewing sneakers began to appear on the album cover, Run DMC to lead thousands of people in Madison When Square Garden after waving adidas superstar, past merely regarded basketball shoes exclusive product, but now also in Hip-Hop into the great melting pot, "prairie fire" will not stop. For shoes, the last 1980s and 1990s can be considered the golden age of its development, which also shoes to today's prosperity of the King laid a solid foundation. Today, the shoes of that era still dominate the modern social market, sneakerheads frantically obsessed by countless times, taken the trouble to re-engraved the "old guys" who, while Nike and Jordan also became the largest engraved giant. Like FILA, New Balance and Reebok such established companies also expect to be able to rely on the "old guys" who make a comeback. When I asked which brands Clark will make waves in stock and engraved the tide, he gives this answer: "No other brand can shake the status of Nike and Jordan Brand engraved in the market, in fact, in the early before had become a foregone conclusion. Since the 1980s, Nike emphasis on brand investment is far higher than other brands, they invested nearly 90 percent of assets onto the brand, including investments for athletes and packaging, placed in the magazine publicity, they will hire someone to shoot advertising film director, these are the other brands have not practiced move. And now, when other brands aware of the problem and they will blindly follow, too much attention to the brand and Nike's marketing, such a move is not only too late, made them look like a fashion brand company, rather than to sports products as the foundation of the brand "& nbsp;.
Proud "no sneakers culture" On as described above deep penetrating insights, so I completely understand the DJ Clark Kent Hip-Hop culture and participation in and influence on the rise of the shoes industry, and his position in sneakers circle is by no means able to assess the Air Force 1 sneakers or staggering number of collections. As for the "no shoes Culture" that said, perhaps only stand this level have drawn courage. In Clark's beliefs, this definition of "shoe culture" does not exist, at least he believes that "all those things about shoes" is not enough to call it "culture." Clark is very serious attitude told me: "I do not think there 'sneakers culture' such claims in this world, I believe in today's society, there are many people like me, that they are keen degree far for shoes higher than other ordinary consumer, but I think it can not be called 'culture', right? What culture? it is necessary to have a certain admiration for legal maintenance or religion, it is the people's survival, the spiritual the pursuit of fashion, but it is not likely to make their own shoes alone survive. If I do not buy a pair of their favorite shoes have long dreamed of or, at most I'll regret, frustration, and nothing more, I will not lost this pair of shoes and made a very tough battle. If we want to define my sneakers areas of modern society in the development of the state, I will use the 'Hype' (wave) of this word, because in my opinion this is a trend, rather than cultural. "
this answer seems to subvert our history has been the recognition of the shoes, or at least changed our long-term development of the conclusion of the shoes, to me there must also understand great. However, Clark added said, "you can analyze yourself, why now the degree of concern for the shoes is so deep it? All because of 'Hype'. Most consumers want to buy a pair of shoes, which to a large extent because the others will go to buy it, this is the 'suit', and consumers to create their own wave. Imagine now how many people are simply good or bad in itself because of the shoes to determine its value? If one pair of sneakers Kanye Yi est 'Kanye Yi est' names erased, then you tell me a pair of shoes if they would have had the same degree of concern it? No kidding, this is impossible, we resort to an analogy , said Air blazing ordan be on sale this year? 'Laney', the number of young children in line to buy this shoes before, to understand 'Laney' What the hell? They do not understand that these kids do not know it read on behalf of Jordan through the high school name, but also did not know Jordan was in high school and even college teams are not selected, perhaps they only buy these shoes later, will find out what is 'Laney'. "
Although the "no shoes Culture" is Clark's shoes faith, but to "those things about shoes," put on "cultural" label and whether it belongs to a hasty decision? This is indeed worthy of our careful discretion and reflection; or will we fundamentally do not need to draw a conclusion to it, just simply, to enjoy all the shoes give us enough, or happy, or worry, it will be "culture" as a beautifully worded it.
For more information, please pay close attention in September Size Magazine
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